What is Flair AI & How to Use It

Written by Tanja Lepcheska We Tested

Linkedin - 9 min read

I read in a tweet by Moritz Kremb that product photographers are over because now, AI can create professional product images for free.


This statement by Moritz Kremb is an ambitious claim, don’t you think?!

Intriguing as this​​ sounds, I had to dig deeper and found Flair AI, a tool known for its high accuracy, ease of use, and flexibility.

Supposedly, this tool offers a new design concept, saving you time and money on photoshoots and many other things we’ll discuss below.

So, look no further because this article has everything you need to know about the Flair AI tool. So keep reading if you want to learn more about it.

Now, let’s have a look!

Bonus read: AI Tools for Graphic Design

What is Flair AI?

Flair AI is an AI tool for content generation designed to assist marketers, content creators, and business owners in efficiently and cost-effectively generating content.

This tool is a natural language processing library developed by Zalando Research. Its many features make it a powerful and versatile tool for UI/UX designers.

This tool aims to save you time and resources when producing social media content, generate project ideas, and simplify content production through its fast and cost-efficient platform. Some users may perceive Flair AI to stand out from its competitors due to its ability to deliver higher-quality content and a more intuitive user experience.

Also, check out how to create logo designs with Midjourney.

Flair AI features & use cases


  • AI-powered workflow automation.
  • Variety of pre-built design templates and libraries.
  • Allows designers to create engaging prototypes that can be tested and refined before the final design is implemented.
  • Enables team collaborations for designers to work on the same project simultaneously and provides tools for feedback and version control.
  • Helps designers optimize their design systems by providing analytics and insights into user behavior and design performance.
  • Access to features that ensure designs are accessible to users with disabilities.
  • The AI design tool can be integrated with other design tools and platforms to streamline the design process.


  • Marketers: Create social media content efficiently, saving time and money.
  • Content creators: Generate project ideas and chat effortlessly with the AI using autocomplete.
  • Business owners: Easily produce fresh social media content, stress-free.

How to use Flair AI?

The Flair AI design tool is user-friendly and offers a simple and intuitive interface. As mentioned above, this tool will work best for businesses with products rather than services.

Here are the steps on how to get started with it:

Note: You can use Flair AI via their official website or by downloading the app.

  1. Navigate to the official website of Flair AI.
  2. You can log in with your Google account.
  3. Once you are in, you can click ‘Create New Project’.

Click 'Create New Project'

To work with your product and create a new design from scratch, click ‘Upload Product Photo.’ I uploaded an image with a bag, so once you upload it, you can start adjusting it based on your preferences.

Note: Once the product photo is uploaded, the user interface will allow you to resize and rotate images and assets and move them from back to front. Unfortunately, there is no complete manual control over layers, and in practice, the UI could be more user-friendly.

Or, you can click ‘Assets’ (upper left corner) and choose one of the library's products. For example, I chose a candle.

Click 'Assets' and choose and item

Next, you can click ‘Generate,’ pick something from the templates, and click ‘Generate’ again (wait till the generation is complete).

Flair AI candle design options

In addition, you can click on the ‘Edit’ option and edit the prompt given below. You can make changes in the ‘Placement’ section, the ‘Surrounding’ section, and the ‘Background’ and choose how many results you want it to display.

Flair AI options

Here is the example I got based on my adjustments for the candle.

Flair AI design examples

I also wanted to play with another asset, so my next example is a coffee cup. After I chose it from the left sidebar in assets, I made adjustments based on what I wanted to achieve.

This is how it turned out.

Flair AI coffee cup design options Flair AI coffee cup design options

You can also add other elements from the library or add new ones by clicking on ‘Upload Element.’ Or, you can click on ‘Humans’ and select a human model to add again from the library.

'Add Elements' & 'Add Hands' Flair AI options

To save the design you’ve created, click on ‘Download image.’

Quick Tip: You can upscale your image up to 2K resolution by clicking on ‘Upscale Image.’

Click 'Download image'.

If you own a fashion brand, you can explore other Flair AI options by clicking on ‘Create Fashion Projects.’ I clicked on it and was redirected to the possibilities of this feature. You can upload tops, t-shirts, or sweaters and work from there as described.

You can start by uploading your fashion product (tops, t-shirts, and sweaters) and making further adjustments.

Click 'Create Fashion Project'

To test this option, I picked one t-shirt and chose one of the poses it gave as options. If you click on. 'Continue to Generate' you will see other options of the design.

Flair AI fashion design options

However, from what I saw, the options it gives are limited. 🙁

Here is a quick demo of Flair AI, showing you what this tool can do for branded content.


Many designers across various industries have used the Flair AI design tool.

  • Used by a fashion retail company to design an e-shop website, then also in a healthcare startup.
  • A healthcare startup uses them to design a new app for patients.
  • An educational software company uses them to design a new learning platform.
  • A financial service company uses them to design a new mobile banking app.
  • Multiple marketing and advertising companies use them for brand identity design, banner and AD design, marketing collateral creation, product photography, and engaging content for social media platforms.

Customer reviews

I couldn’t find many satisfied people who’ve used Flair AI; however, one stood out as positive, created by Monica, the founder of Cafe Sito. The question is, would a professional photographer have done it better?!

Flair AI customer reviews

Yes, but not every business has the budget to hire one, and good photography is not free.

Pricing plans

You can use Flair AI for free, and what is great about it is that it offers up to 100 designs per month.

The Pro plan is $10 per month, giving you access to all features (unlimited designs and projects).

Pricing plans Flair AI

A fun read: AI Tools for Home Design

Our verdict as a conclusion

Based on how Flair AI markets itself as the AI design tool for branded content, we can give it a 3 out of 5. This works fine for beginners looking for tools without real UI/UX expectations.

It is good to test it out; at least it's a free version.

We can wrap up this blog with the conclusion that, at least for now, AI cannot replace quality photographers and won’t be able to replace the client-focused attention a real-life person can deliver.


Is Flair AI free to use?

Flair AI is free, offering up to 100 designs to test it out.